Bellissi Ageless Moisturizer So now that you know how wrinkles occur, the question is what you do to treat and prevent them. First, it is important to understand that if you decide to do nothing to care for your skin, fine lines and shadows will appear. Secondly, this should have been a lifetime process. You should have started taking care of your skin when you were growing up. But since it is already too late to turn back time, there are some other options to consider. Fortunately for you, the research has already been done. There are skin care products out there that will help to reduce wrinkles and help to repair damage that has been done to your skin.